Yesterday was the last day of my senior project. In the morning I went to the turn-in meeting. This meeting is where the company's buyers come and present the merchandise they have selected to sell in the coming months. I stayed through tabletop and home decor.
I left the meeting early to go meet with Julia, a stylist for the company's clothing catalogs. She explained to me the styling process. First, after recieveing samples, the stylists get together and split the clothes into themes and then style them accordingly. Certain designers who are more brand-protective have certain rules, mainly that their products can only be styled back to more of their products. This can make a stylist's job difficult. After the stylists finish each look, they photograph them and they are reviewed by the Director of Fashion Styling, who makes changes where she sees fit. The stylists are also responsible for casting the models they want.
After talking to Julia, I drove to another building where a met a seperate styling team for lunch. I shadowed Brandy, a stylist I met yesterday, in finishing up the shoot I talked about in my last post. We finished up all the outfits, photographed a Fourth of July spread, and did some really cool video work.
Eight hours photographing rugs? Yeesh. What company is this? Is it JC Penney? Looks like you got a wide-angle view of the sometimes tedious world of product promotion. - Mrs. Pochmann
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